Project Overview

Initially started by Richard Branson, the Carbon War Room accelerates the adoption of business solutions that reduce carbon emissions at gigaton scale and advance the low-carbon economy.

Project Execution

We wrote an Op-Ed on behalf of a key FTI Consulting (NYSE: FCN) Managing Director. This Op-Ed was a follow up article to a major PR initiative we led for Richard Branson’s Carbon War Room (CWR) during the 2010 Vancouver Olympic Games. We also secured coverage in Bloomberg Businessweek and the WSJ for the CWR initiative.

Project Results

The media coverage lended additional credibility to the initiative and secures hundreds of thousands of media views globally.