Project Overview

Our client was the legendary Playboy photographer Stephen Wayda who photographed celebrities such as Denzel Washington, Pamela Anderson, Jack Nicholson, Demi Moore, Anna Nicole Smith, Arnold Schwarzenegger, Danny DeVito, Tom Selleck, Kim Kardashian, Travis Barker, and others.

Project Execution

We led all messaging, PR strategy, media training, and counsel for Stephen Wayda's Pamela Anderson x Tommy Lee NFT drop.

Project Results

We secured an exclusive with the New York Post and earned an estimated 90.5M views for a story on a Pamela Anderson and Tommy Lee Cancun NFT Drop.