Self, a fintech company

Self Lender (now "Self") is a Series E fintech company that helps people build credit, particularly those who are new to credit or who might not have access to traditional financial products.

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We spearheaded a love and money survey to raise the brand visibility of a leading consumer fintech company. Developed the 'love, money, debt, and credit' survey concept and secured media coverage in The New York Post (82.1M UVMs) and Moneyish (69.4M UVMs). We also helped manage a 'crisis comms' PR story that went viral on social media and secured a massive surge of customers for the B2C client. The story was picked up in Buzzfeed and The Daily Dot, leading to over 50 million views.

In total, we secured over 23 pieces of media coverage for the client in three months.

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