Coverage

24+ pieces of media coverage globally

Project Overview

Tina Karol is a global popstar, Ukrainian singer, and founder of The Tina Karol charitable foundation. In 2006, she was chosen to represent Ukraine in the Eurovision Song Contest. In 2017, Karol was given the honor of "People's Artist of Ukraine". President of Ukraine Volodymyr Zelensky awarded Tina the Order of Princess Olga III degree, a state award of Ukraine to reward women for outstanding services to the state and philanthropic work.  In 2006, she became the host of “Dancing with the Stars” in Ukraine for ten seasons. Following that, she became a coach for “The Voice” in Ukraine for eleven seasons. Tina has also graced the covers of Ukrainian Vogue, Elle, Cosmopolitan, and Bazaar.

Project Execution

Our US and UK team led her US and Eurovision 2023 press coverage and provided support PR support on-site during the 2023 Eurovision concert where Tina Karol performed.

Project Results

We secured 24+ pieces of US and UK media coverage for global pop icon Tina Karol, including coverage in the BBC, Evening Standard, Daily Mail, Huffington Post, and Digital Journal. See the full case study here.