Project Overview

India Index is a venture backed, AI powered marketplace that makes it easier for US companies to find Indian supply chain partners quickly, easily, and transparently.

Project Execution

We recommended India Index commission a national, independent third-party survey of US executives on procurement and supply chain attitudes towards India and China. The survey revealed that:

  • 61% of US executives said they would consider sourcing from India if they knew India had the same materials as China
  • Political risk (53%), IP theft (54%), and quality risk (45%) were the top concerns among US executives regarding trading with China.

Project Results

The 2024 India Index survey story garnered a tremendous amount of top-tier, national coverage, including four stories in CNBC (300M+ views / month), broadcast appearances, and interest from key podcasts, Reddit forums, and targeted supply chain trade outlets. This media coverage led to increased sales and CEO thought leadership opportunities.