Hypemachine Questionnaire

Company name*

What are your top three business objectives?*

We want to reverse engineer our PR deliverables to your business objectives. Where will you and your company be six months to a year from now? (e.g. ideal company position in 1 year).*

What is your media wishlist? (e.g. list the top 5-10 media outlets you want to be in)*

Tell us about your upcoming announcements (e.g. what is being announced, announcement details, timing, etc.)*

What do you want to stand for as a company? (e.g. what bold opinions do you want to vocalize publicly)*

Your current take on your messaging: what are your team members, customers, and investors saying about your company messaging? What is and isn't resonating?*

What are the top 3-5 factors that take customers “over the edge” in purchasing from you or working with you?*

What exactly makes you so different from your competitors (e.g. 3-5 differentiators)?*

Briefly discuss your customer and product roadmap (e.g. features, updates to come and timing)*

Who are key third parties who would be open to publicly supporting you? (e.g. customers, businesses, investors, VCs, high profile individuals, etc.)?*

(PLEASE NOTE: This can be done post kick-off call) Share company brand and content assets in a Google Drive folder URL below. Include the following if available: executive biographies, headshots, existing draft written materials, testimonials, logo, headshots, videos, images, partners, supporters, and relationships to leverage, etc.*

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Hypemachine Questionnaire

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