M13, A VC Firm

Rob Smith is a Partner at M13, a leading venture capital firm headquartered in Los Angeles. M13’s portfolio companies include Classpass, Ring, Bonobos, Headspace, Capsule, Bird, the Honest Company, Form Health, Rebuy, Pietra, Rho, Maven, Carenostics, Upwards, Allocate, Prepared, and Polimorphic.  Rob is an award-winning founder and ran Pecabu, one of the very first OG AI startups, in San Francisco.

Rob hired Hypemachine to develop a rebranding and thought leadership platform for him before the launch of his book on entrepreneurship (2025).

We developed a compelling, bold, and timely storyline and brand for Rob and submitted him for speaking engagements and media interviews (broadcast, digital, and podcasts).

We secured an NBC (47M views per month) podcast episode (Sand Hill Road) for Rob that focused on a controversial take on AI, VCs, and startups ("Why this VC is not obsessed with AI"). We also garnered a coveted main stage venture capital panel appearance at Startup Grind Global and media interviews in TechCrunch (6.2M views per month) and the Information (767K views per month).