Project Overview

NFT Genius, a Mark Cuban and Dapper Labs backed company, offered the second leading NFT marketplace globally.

Project Execution

We led the company's messaging, PR campaigns, fundraising announcements, partnerships announcements, and advised on social strategy.

Project Results

Within three weeks of working with NFT Genius we secured over nine pieces of coverage including feature stories in USA Today and Forbes. The coverage, which focused on Shaquille O'Neal's son (Shareef O'Neal) and his partnership with NFT Genius, culminated in over 200M media outlet views.